Become ALoan Agent

A Loan DSA (Direct Selling Agent) is an independent partner who connects borrowers with banks and NBFCs for personal loans, business loans, home loans, and loans against mutual funds. Unlike a bank employee limited to one institution's products on a fixed salary, a DSA works independently across multiple lenders, earns commission per disbursed loan, sets their own hours, and takes on zero lending risk — the bank bears all credit decisions. You are a connector, not a lender.

No degree, no prior banking experience, no finance background required. You must be 18+, an Indian citizen, hold a PAN card, Aadhaar, and a bank account in your name, with a reasonably clean credit history (your own CIBIL score should ideally be above 650). Registration on Choice Connect is free — the platform handles lender empanelments on your behalf, so you don't need to approach each bank separately.

Personal loans, business loans, home loans, and Loans Against Mutual Funds (LAMF) — across a network of partner banks and NBFCs covering both salaried and self-employed borrowers. This multi-product access means you can serve almost any client: a salaried employee needing funds for a wedding, an MSME owner looking for working capital, a homebuyer needing a home loan, or an investor wanting liquidity against their mutual fund portfolio without selling units.

Commission rates by product: Personal loans — 1 to 3% of disbursed amount (on a ₹5 lakh loan at 2%, you earn ₹10,000 per case). Business loans — 1.5 to 3% (on a ₹25 lakh loan at 2%, you earn ₹50,000). Home loans — 0.25 to 1% (lower percentage but high absolute value — 0.5% of ₹50 lakh = ₹25,000 per case). NBFC rates are typically higher than bank rates. Partners processing 8-12 cases a month across a product mix can comfortably earn ₹50,000-₹1.5 lakh monthly.