Choice Connect Private Limited (“Choice Connect”, “Company”, “we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information entrusted to us by our Choice Business Associates (CBAs), customers, prospective customers, and website visitors.
Choice Connect acts as a Data Fiduciary with respect to the personal information collected and processed through our website, mobile application, Choice Business Associate (CBA) registration, customer enquiries, customer referrals, and other direct interactions. As a Data Fiduciary, Choice Connect determines the purpose and manner in which personal information is collected and processed and is responsible for ensuring that such processing is carried out in accordance with applicable privacy and Digital Personal data protection Act(DPDP) 2023.
This Privacy Notice describes how Choice Connect collects, uses, processes, retains, shares, and protects personal information provided through our website, mobile application, and other direct communications with us.
This Privacy Notice is designed to provide transparency regarding our privacy practices and our approach to handling personal information in accordance with applicable privacy and data protection laws.
By accessing our website, registering as a Choice Business Associate (CBA), submitting enquiries, referring customers, or voluntarily providing your personal information, you acknowledge and understand the practices described in this Privacy Notice.
This Privacy Notice applies primarily to personal information collected from Choice Business Associates (CBAs), customers, prospective customers and website visitors through:
This Privacy Notice also applies to personal information processed for managing Choice Business Associate (CBA) accounts, facilitating customer referrals, providing updates on application status, responding to enquiries, and complying with applicable legal and regulatory obligations.
Where customers choose to apply for financial products or services through the Choice Connect platform, relevant personal information may be shared with the selected bank, NBFC, insurance company, Asset Management Company (AMC), or other authorised financial institution for evaluation and processing of the requested product or service. The processing of personal information by such institutions shall be governed by their respective privacy notices and applicable legal and regulatory requirements.
Choice Connect collects personal information necessary to facilitate customer referrals, manage Choice Business Associate (CBA) accounts, respond to enquiries, provide updates on applications, and support the delivery of financial products and services available through the Choice Connect platform.
The personal information collected may include:
CBA Registration (Public Website)
This is what the website collects initially:
CBA Onboarding (After Approval)
Once the applicant is approved as a CBA, Choice Connect will likely require additional information to:
This may include:
Customer Information
Where customers submit enquiries or are referred through the Choice Connect platform, we may collect personal information necessary to facilitate their request, including:
Depending upon the financial product or service selected, additional information may be required by the respective bank, NBFC, insurance company, Asset Management Company (AMC), or other authorised financial institution for processing the customer's application.
Technical Information
Where you interact with our website or mobile application, we may automatically collect limited technical information such as:
Such information is collected to maintain platform functionality, ensure security, and improve user experience.
Choice Connect processes personal information only for lawful purposes in accordance with the Digital Personal Data Protection Act, 2023 and other applicable laws.
Personal information is processed only to the extent necessary for the following purposes:
Providing Requested Services and Managing Business Relationships
We collect and process personal information where it is necessary to:
Compliance with Legal and Regulatory Requirements
We may process or retain personal information where required to comply with applicable laws, regulations, legal proceedings, taxation requirements, or lawful requests from courts, regulators, government authorities, or law enforcement agencies.
Where applicable laws require consent for specific processing activities, Choice Connect will obtain such consent before processing the relevant personal information.
Choice Connect maintains the confidentiality of personal information and does not sell, rent, lease, trade, or disclose personal information to third parties for commercial purposes.
Personal information may be disclosed only in limited circumstances, including:
Any disclosure made under such circumstances will be limited to the personal information necessary for the relevant purpose.
Choice Connect implements reasonable administrative, technical, and organisational safeguards to protect personal information against unauthorised access, misuse, loss, alteration, disclosure, or destruction.
The security measures adopted by Choice Connect include:
Choice Connect continuously reviews its security practices and may enhance its safeguards based on business, technological, legal, and regulatory requirements.
Choice Connect retains personal information only for the period necessary to fulfil the purpose for which it was collected or as required under applicable laws and regulatory requirements.
Personal information may be retained for:
After the applicable retention period, personal information will be securely deleted, anonymised, or disposed of in accordance with internal retention and disposal practices.
Subject to applicable privacy laws, individuals may have rights relating to their personal information, including:
Requests may be submitted using the contact details provided below.
Choice Connect may use cookies and similar technologies to support website functionality, maintain platform security, remember user preferences, and understand website usage patterns.
Choice Connect may update this Privacy Notice periodically to reflect changes in applicable laws, business practices, technology, or the services offered through the Choice Connect platform.
The updated version will be published on our website with the revised Effective Date.
The Choice Connect platform and services are intended for individuals who are legally capable of entering into contracts and providing their personal information in accordance with applicable laws.
Choice Connect does not knowingly collect or process the personal information of children or individuals below the age prescribed under DPDP privacy laws. Where we become aware that such information has been collected without appropriate legal authorisation, we will take reasonable steps to delete such information.
Choice Connect primarily processes and stores personal information in accordance with applicable privacy and data protection laws. Choice Connect does not ordinarily transfer personal information outside India.
Where personal information is required to be transferred, accessed, or processed outside India, Choice Connect will ensure that such transfer is undertaken only in accordance with applicable legal requirements and subject to appropriate safeguards.
Such safeguards may include:
Choice Connect will take reasonable measures to ensure that personal information transferred outside India continues to receive an appropriate level of protection consistent with applicable privacy requirements.
For questions, concerns, or requests relating to this Privacy Notice or personal information processed by Choice Connect, please contact:
Contact: +91-8124242424
Support: support@choiceconnect.in
By providing your personal information through our website, registering as a Choice Business Associate (CBA), submitting customer enquiries or referrals, or communicating with Choice Connect, you acknowledge that you have reviewed this Privacy Notice and understand how your personal information may be collected, processed, retained, shared, and protected as described herein.