Choice Connect

The Current Financial Services Distribution Scenario In India

After being in the financial services industry for 25 years, we realised that finance is still a highly underpenetrated market in India. There is still an untapped portion of the Indian Market that does not have access to financial products whereas in the Metropolitan Cities, restrictions come in the form of resources and location. Therefore, there is an immediate requirement to improve access to financial services across the country.

As a solution, various companies have their sales representatives sell their financial products to customers. However, more often than not, these representatives are equipped with selling just one service to the customer. This is problematic on two fronts:

80% of the Representative’s efforts go into acquiring a new customer to whom he can sell just one service.
Customers have to deal with multiple representatives to avail different financial services.

Why Did We Come Up With Choice Connect?

Taking heed to this huge disparity in the distribution of Financial Services in India, with Choice Connect we seek to bridge this gap by pivoting our efforts around the chief constituent, i.e., the Financial Service Representative.

With our online portal, we enable our Financial Service Representative, i.e., Choice Business Associate (CBA), to be able to offer multiple Financial Services (Loans, Insurance, Mutual Funds and Stock Market Investments) to his Customer, thereby creating a win-win situation for not only the Representative, i.e., the CBA; but the Customer as well as the Financial Service Provider.

How Choice Connect Is Adding Value To The Current Financial System?

By making multiple financial services available in one place, Choice Connect aims to reduce the efforts that go into the buying/selling of financial services.

By offering CBAs the opportunity to earn more with less effort by equipping them to sell multiple services to the existing customers.
By allowing CBAs to create a lifetime source of income with incentives being offered on every successful transaction of their customer.
By providing the CBAs with all the marketing material and educational resources that they may require to help educate their clients.

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