Difference Between Insurance Agent And Broker

Difference Between Insurance Agent And Insurance Broker

The phrases 'broker' and 'agents' are used interchangeably in the insurance industry. Both agents and brokers must have the necessary permits to serve as middlemen between insurance businesses and insurance policy buyers.

Let us have a better understanding of things. An insurance broker represents a number of insurance firms in order to provide their client with a customized and tailored solution. They are not appointed by a firm of insurance. An insurance agent, on the other hand, is usually a captive agent who is exclusively affiliated with one firm and hence only sells goods from that company.

However, there are some significant distinctions between Insurance Agent and Insurance Broker, most notably in terms of their work functions and the parties they represent, as explained below.

What Is An Insurance Agent?

An agent, like a broker, offers insurance. They are, however, often linked with a single organization, and hence only offer the plans of their employer. To be allowed to sell insurance on behalf of an insurer, the agent must be legally bound by that insurer's terms. This is known as an appointment. The appointment document describes the sorts of insurances that an agent is permitted to sell as well as their authority to negotiate with the customer on behalf of the insurer. This is referred to as binding power. It is possible that an agent has binding authority over some corporate regulations but not others. Agents can still educate customers on insurance for which they do not have binding powers, but they can only offer it with the insurer's approval.

What Is An Insurance Broker?

An insurance broker is somebody who has a state-issued insurance brokerage license and is permitted to sell insurance in a certain area. They are not affiliated with any one firm and serve as distributors for a variety of businesses. This implies that they have the power to offer a wide range of insurance to their clients as salespeople. Clients benefit from this while working with brokers since they can select from the plans of more than one organization. People trust them more since they are not linked to a single supplier, and because they are not bound to a single provider, they do not believe them to have a bias towards a certain organization.

Differences Between Insurance Agent And Insurance Broker

Both Insurance Agent and Insurance Broker are common options in the market; let us look at some of the key distinctions:


Insurance agents represent the Insurance Firm and would only supply information to a prospective buyer about the same company. They have a thorough understanding of the firm with which they are affiliated. Insurance brokers represent insurance customers and give information from several insurance providers to guarantee the consumer receives the best insurance package.

Products Offered

The products supplied by the agents are exclusively those of the insurance business for which they work. They are more in charge of the paperwork that must be completed once any plan is sold, as well as the processing of forms and the collection of premiums. Brokers, on the other hand, prefer to be more active in understanding your needs and finding you the finest coverage accessible among many insurance firms and products.

Type of Insurance

An insurance agent can normally only represent one of them - life insurance, general insurance, and health insurance - at a time. Hence a particular type of insurance can only be sold by the respective types of insurance agent. They also do not have access to all of the insurance suppliers' policies. While a broker can obtain your information for the firms and insurance plans that are accessible, he is not limited. The broker is also well-equipped to provide you with additional information if you require more than one sort of insurance.

Compensation Structure

It is true that both brokers and agents work on a commission basis. That is, they will be paid a commission based on the amount of sales they produce. However, because a single insurer hires agents, they benefit and receive the insurance agent commission from a single compensation plan. Broker commissions, on the other hand, vary from firm to company. Some firms pay larger commissions to people who sell their insurance, while others do not.


While both agents and brokers have similar ethical responsibilities, agents have more legal obligations. This is mostly due to the fact that an agent is accountable not only to the customer they represent, but also to the insurance business for whom they work. A broker, on the other hand, is legally exclusively accountable to the customer they represent. Their sole contact with insurers is through the distributorship deal they have with them. However, if an agent, or even a broker, misrepresents the client or fails to adequately educate them on the insurance they are offering, the customer can still sue.

Because agents have double the obligation, it is critical that they are well-informed about the issues that might find them in hot water. They can enroll in specially created courses that will teach them not only on the concerns that comprise fraudulent actions, but also on important government regulations to the industry.


The decision between an agent and a broker should be made depending on your needs. If you already have a product or a firm in mind, it is recommended that you use captive agents.

An insurance broker, on the other hand, should be chosen if you want to get a rapid understanding of the large range of products available in the market and need assistance in picking depending on your needs.

Some firms also offer insurance products directly to needy clients, bypassing intermediaries such as agents or brokers. Such insurers are known as 'direct writers,' and they specialize on specific needs such as vehicle insurance coverage.

However, there are more significant factors to consider when choosing an insurance plan: affordability, speed, and convenience of use, security of your personal data, and the satisfaction and peace of mind that comes with the in-depth expertise that these intermediaries can give. You must make efforts and have thorough information when picking an agent or broker, just as you are vigilant and careful when selecting a plan.

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